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print is trusted

"...the power of the printed word still rings true and has great value when evaluating advertising. When asked how much trust they attach to advertising in the various media, consumers gave magazines and newspapers a score of 63%, TV 41% and Internet 25%...traditional media such as direct mail and catalogues also outscore social media and the Internet respectively."*

*Pan-European Survey Conducted by VTT, the Finnish Research Institute March 2013

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