a few facts, on how
print stands out…
get all the attention you can muster
A step in the right direction. Printing is the only medium with a one-timecarbon footprint – all other media require energy every time they are viewed.*
* 2010 Print City Report on Carbon & Energy
93%of online responses are driven by direct mail, the medium that makes the difference.*
-Introducing Ideas for Digitally Printed Short-runs and Packaging, When Response Matters / Neenah Paper
Put your message on display. Only print can activate each of your five senses, and usually more than one at a time. Think: scented inks, varied paper textures, and embedded sound devices.
-Print is still a strong and Viable Ad Medium – Rob Reif / iMedia Connection
Consumers are more likely to notice and read direct mail (53%) than email (26%).
— Breaking Through the Noise, Canada Post
Teens said traditional ads were twice as likely as digital ads to have introduced them to a product they then went on to purchase (46% vs. 23%).
—RIT’s Print in the Mix Study
A study of over 2,500 Internet users found that 73% of respondents had used newspaper printed circulars within the previous month. Respondents especially preferred print circulars over electronic marketing because of the greater portability and ease of scanning of print coupons.
—Newspaper Association of America