Print is for keeps.
Magazine Publishers of America surveyed and found out that 24% of readers pass an article along to someone else, 23% save the article for future references and 13% visit a related website.
Print is portable – print can be carried and consumed anywhere at any time.
Print is interactive
U.S. advertisers spend $167 per person in direct mail marketing to earn $2,095 worth of goods per person. This is a return on investment of 13 to 1.
Print drives a higher ROI
Print plays well with others
Print puts them in control- mailing is a better option than the crude telemarketing
Print is personal
Print is beautiful - it lets your
senses do the work.
Only print can activate each of your five senses and usually more than one at a time. Think: scented perfume ads, varied paper textures, and embedded sound devices.*
*Print is still a strong and Viable Ad Medium – “Rob Reif” / iMedia Connection